Cereste cycling PR stunt backfires!

Peterborough Cycle way

Residents say they feel unsafe on some stretches of cycleway and believe the City centre is unfriendly to cyclists.

A report in the Peterborough Telegraph has shown how a PR stunt does not always resolve an issue!

The article reported how Tory Council leader, Marco Cereste, who introduced the cycle ban extension along Bridge Street, despite clear opposition by local people and cycling organisations, had held a discussion on Twitter with a local cyclist about cycling in the city centre and then arranged a “fact-finding” city cycle ride with council officers.

But after the stunt, the resident/cyclist himself was reported as saying:

“The city is poor for cycling and it takes a lot to change attitudes. I think I got across that the kind of language Cllr Cereste uses is not helpful in putting the needs of cyclists in a positive light. I believe needs for cyclists is usually an afterthought.”

  • You may remembers that a 136 people signed an on-line petition launched by Lib Dem city councillor and regular cyclist, Darren Fower.
  • According to the article in the Telegraph, this event saw Cllr Marco Cereste use a bike for the first time in over 40 years!

 What are YOUR thoughts on the provision for cyclist in the city centre? Please leave a comment below!

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