Peterborough Cycle way

Cereste cycling PR stunt backfires!

A report in the Peterborough Telegraph has shown how a PR stunt does not always resolve an issue! The article reported how Tory Council leader, Marco Cereste, who introduced the cycle ban extension along Bridge Street, despite clear opposition by local people and cycling organisations, had held a discussion on Twitter with a local cyclist about cycling in the city centre and then arranged a “fact-finding” city cycle ride with council officers. But after the stunt, the resident/cyclist himself was reported as saying: “The city is poor for cycling and it takes a lot to change attitudes. I think I got across that the kind of language Cllr Cereste uses is not helpful in[…]